Advertising & Media Data Sources
At IHS Global Insight, we use only the most reliable data sources for model estimation and forecasting. We regularly subject our extensive data repository—one of the largest privately held collections in the world—to rigorous quality-control procedures.
We build our advertising-spending estimates using detailed industry-expenditure data published by the U.S. Department of Commerce. We supplement this information with data collected from recognized public and private sources, as well as surveys of selected industries. Our sources include:
- Cabletelevision Advertising Bureau
- TNS Media Intelligence
- Direct Marketing Association
- Interactive Advertising Bureau
- Jack Myers Report
- Magazine Publishers Association
- Universal McCann
- Newspaper Association of America
- Outdoor Advertising Association of America
- Paul Kagan Associates
- Radio Advertising Bureau
- Television Bureau of Advertising
- Vernois Suhler Stevenson
- Yellow Pages Integrated Media Association
We also conduct our own independent research. Each year, we survey firms to assess total advertising expenditure by major media outlet. We combine these results with our other data sources to provide the most accurate, complete picture available.
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